Our Team

Senior Leadership Team

Pieter Cruson

President/Owner

Pieter was raised on a mixed farm near Pilot Butte, SK and grew up in a steel manufacturing business. He pursued an Industrial Engineering degree from the University of Manitoba in Winnipeg in the early 90s. Upon graduating, Pieter returned to his family’s business where he launched his career. Prior to acquiring Vale Industries, Pieter worked for a couple of Saskatchewan steel manufacturing companies in a leadership capacity. Pieter is passionate about providing purpose-built solutions for his customers and leading his team with integrity and benevolence. Pieter and his wife Kendra are business partners. They have two adult children and reside in Indian Head, Saskatchewan.

Kendra Cruson

Chief Executive Officer/Owner

Kendra grew up on a mixed farm near Balgonie, SK, as the oldest of four. She worked in the steel manufacturing industry early in her career and later on opened a store on 13th Avenue in Regina. Kendra who has always loved adventure seized the opportunity in 2013 to travel with her husband Pieter to 23 countries over the period of a year. In 2017 Kendra graduated with a Master of Business Administration (MBA) from the University of Regina. Kendra considers herself a generalist with a bent for sales and marketing. Kendra is passionate about continuous improvement and how leveraging incremental change can deliver more value to her customers. Prior to acquiring Vale Industries, Kendra enjoyed gaining experience with a publicly traded company and a business-focused not-for-profit. She and her husband and business partner Pieter reside in Indian Head, Saskatchewan.

Lex Bartsch

Manufacturing Manager

Lex grew up in Indian Head, Saskatchewan. Early in his career he pursed welding and a position at Conserva Pak located south of Indian Head. During nearly a decade there, Lex took on many exciting projects, including travelling to Australia as sales support of the Conserva Pak Seeding System’s expansion into new territory. This experience led him to take a position with one of Saskatchewan’s largest steel manufacturing companies based in Regina for the next few years. Lex made the decision to return to Indian Head to lead Vale Industries’ entire production team. Lex is passionate and caring about the people he leads. He uses his expertise to run an efficient operation that focuses on quality and safety. Lex is a Journeyman certified welder. He and his wife Laurie have two adult children.

Sales & Estimating

David Peter

Sales & Service, Aggregate & Mining

David Peter grew up in a gravel pit, working along side his mom and dad with his Tonka truck before he upgraded to bigger and better things. With his deep knowledge of aggregate processing, machinery and the industry, David can put his customer’s exact needs and wants into every machine that he sells. A heavy-duty mechanic by trade, there is not part of a crushing spread that he has not had his hands on, fixed, and improved in some way. David knows instinctively what is important to his customer’s bottom line and is constantly providing his expertise freely to his colleagues and dealers.

Contact david.peter@valeindustries.ca

Rocky Kriger

Territory Manager, Ag Equipment

Rocky, originally from the Yorkton, SK. area has come full circle after living away in British Columbia for many years. While in BC, Rocky worked for an electronics company that served the US and International markets. Rocky uses his experience to help his customers achieve their goals. If you are looking for portable or fixed grain storage solutions, contact rocky.kriger@valeindustries.ca.

Careers

Driven by our vision, mission, and values, and known for excellence in everything we do, Vale Industries Ltd. offers opportunities for success and career growth.

Each member of our business and manufacturing team plays an important part in our success. We invite you to learn about our exciting products and new developments and consider how you might make Vale Industries Ltd. your employer of choice.

Our environment and culture provide you with a solid foundation to build a career that’s challenging, satisfying and responsive to your changing needs.

We are always open to welcoming good people on our team. View our current career opportunities. If you don’t see a current opportunity that matches your qualifications and you are excited about our company and working for us, fill out this form

Our Communities

Vale is proud to support our surrounding communities. You can find out about some of the many work and living opportunities that are available in our surrounding communities by visiting some of the following websites: